![]() Gartner analyst Mike McGuire does not expect much cannibalization between iPad and Macs because of the gulf in price tags. Investors have wondered whether the iPad, a 10-inch touchscreen tablet that began selling in April from $499, would cannibalize sales of the Mac - as it has done for low-end, Windows-based laptops known as netbooks. Shipments rose more than 30 percent and far outpaced the overall market. Apple sold $22 billion worth of Macs in fiscal 2010, comprising one-third of its revenue. While plenty of attention is lavished on the iPhone and iPad, the Mac has been critical to the company’s success over past years. “They’re taking the strengths out of what they’ve learned on the iPhone and iPad and bringing that technology over to the Mac side. “They’re basically merging the product lines they’re simplifying it,” said Kaufman Bros analyst Shaw Wu. It starts at $999 for an 11.6-inch model, weighs as little as 2.3 pounds (1 kg), and measures 0.11 inches (0.3 cm) at its thinnest to 0.68 inches (1.7 cm) at the rear. “We asked ourselves what would happen if a MacBook and an iPad hooked up? Well, this is the result,” Jobs said at a media event in Cupertino, California, calling the Air the “future of notebooks.” But it sacrifices processing power compared with Apple’s other laptops. ![]() Utilizing flash storage like the iPad rather than hard drives like conventional computers, it can power up almost instantly from standby mode and store data twice as quickly as a standard hard drive. The new MacBook Air - introduced on Wednesday with Jobs’ signature “one last thing” set-up - is designed to reproduce the versatility of popular devices such as the iPhone and iPad, and will incorporate FaceTime video chats, which Apple is bringing to all its Macs.
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